James Michael Lafferty

CEO, MWF, MWD M.A., Business

CEO of Fine Hygienic Holding and Former CEO at P&G, BAT & Coca-Cola

United Arab Emirates


James Michael Lafferty is The Chief Executive Officer of Fine Hygienic Holding, and has often been described as one of the most unique and diversified CEO’s in the world today. He is not only a successful CEO: – He is an Olympic Coach. An award-winning journalist. A college professor. A competitive athlete. A philanthropist, mentor-coach, husband and the father of five. James started his career with humble roots, as a youth track and field coach. Hired by Procter and Gamble in his native Cincinnati, Ohio, James was recruited from the ranks of fitness instructor to enter P&G’s esteemed “Brand Management” program. After superb business and organizational results on the US business, James was transferred into an international career that took him to North Africa, Central and Eastern Europe, The Middle East, Western Europe, Africa and Asia. With a marketing and general management career that spans over 30 years, James Michael Lafferty is among the leading global experts on business-building, marketing and branding particularly in emerging markets. He has had a long and successful career building businesses and organizations across five continents for some of the world’s leading fast-moving consumer goods companies, including CEO roles within Procter and Gamble, Coca-Cola and BAT. James continues to coach professionally, having coached national level athletes in his native USA as well as Nigeria, and most recently as a Coach of the Philippines Olympic Athletics team at the 2016 Rio Games. He also remains active as a key part of a healthy lifestyle, having run over 30 full marathons and was recent 2017 Philippines National Champion in Powerlifting.


  • Business Development
  • Keynote Speaker
  • Branding
  • Marketing
  • Business Building
  • Corporate and Elite Athlete
  • Emerging Markets
  • Employee Health and Wellness
  • Executive Coaching
  • International Trainer and Olympic Coach
  • Leadership