Skip links

Bill McBrideMWF

President & CEO, Active Wellness, BMC3 LLC

California, United States


Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, specialized fitness centers, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs/Active Wellness, LLC and owns & operates his health club consultancy – BMC3, LLC. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and on the Industry Advisory Board for the American Council of Exercise (ACE). Bill also participates on a litany of advisory boards with fitness trade publications, medical fitness related associations and industry related technology companies. He is actively engaged as an author & consultant on client initiatives as well as industry education. Bill speaks and consults regularly on industry topics throughout the world.


Bill specializes in these areas:

Commercial Club ManagementCommunity and Corporate FitnessFinancial ModelsIT and Systems DevelopmentLeadership Performance ManagementOrganizational DevelopmentStrategic PlanningValue Chain

Share this profile of Bill

Share on linkedin
Share on twitter
Share on facebook

Share this profile of  Bill

Share on linkedin
Share on twitter
Share on facebook
Share on whatsapp
Share on email