Bill McBrideMWF

President & CEO, Active Wellness, BMC3 LLC

California, United States


Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, specialized fitness centers, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs/Active Wellness, LLC and owns & operates his health club consultancy – BMC3, LLC. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and on the Industry Advisory Board for the American Council of Exercise (ACE). Bill also participates on a litany of advisory boards with fitness trade publications, medical fitness related associations and industry related technology companies. He is actively engaged as an author & consultant on client initiatives as well as industry education. Bill speaks and consults regularly on industry topics throughout the world.


Bill specializes in these areas:

Commercial Club ManagementCommunity and Corporate FitnessFinancial ModelsIT and Systems DevelopmentLeadership Performance ManagementOrganizational DevelopmentStrategic PlanningValue Chain

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