Bill McBride


President & CEO, Active Wellness, BMC3 LLC

United States


Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, specialized fitness centers, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs/Active Wellness, LLC and owns & operates his health club consultancy – BMC3, LLC. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and on the Industry Advisory Board for the American Council of Exercise (ACE). Bill also participates on a litany of advisory boards with fitness trade publications, medical fitness related associations and industry related technology companies. He is actively engaged as an author & consultant on client initiatives as well as industry education. Bill speaks and consults regularly on industry topics throughout the world.


  • Strategic Planning
  • Commercial Club Management
  • Community and Corporate Fitness
  • Financial Models
  • IT and Systems Development
  • Leadership Performance Management
  • Organizational Development
  • Value Chain